OAF

THE STUPIDLY TASTY MENU 🥖 💜

Role

Creative Development

Production

Post-Production

Challenge

Following listings in Tesco, we needed to devise a social-first campaign to help launch Oaf’s gluten-free Super Softie Sub Roll to coeliacs across the country.

Creative approach to the brief

Ruffle partnered with gluten-free content creator @howtocoeliac to create a social-first campaign changing viewers' perceptions of gluten-free bread via a menu of stupidly tasty recipes. 

Performance
Other work