FRESHPET

FRESHPET X CRUFTS 2025 🐶🌱

Role

Creative Development

Production

Post-Production

Broadcast Ad Delivery

Challenge

To keep Freshpet’s official sponsorship of Crufts TV coverage on Channel 4 engaging and dynamic.

Creative approach to the brief

This year, we wanted our bumpers to really highlight the product and brand, showing UK consumers why Freshpet is the top dog food brand in the US. And what better place to do that than Crufts, where it’s all about celebrating the best of the best—just like Freshpet!

Performance
Other work