TOKYO OLYMPICS 2020

Play Together ๐Ÿฃ๐Ÿ€๐Ÿคผโ€โ™€๏ธ๐Ÿฅ‡

Role

Creative Direction

Production

Post Production

Challenge

Create a mobile-first gamification experience, FanZone, that allows fans to engage and unite with one another in the lead up to and throughout the Olympic Games.

Creative approach to the brief

The fanzone game was designed to bring armchair fans closer to the Tokyo Olympic games as well as allowing them to engage with each other across the globe, so it was fundamental that the execution captured the real world and the gaming experience as one.ย 

FanZone comprised of four fun areas for fans to play and engage: Trivia, Magic Moments, Fantasy and Bracket Challenge which allowed us to create distinctively different aesthetics for each scene.

Meticulous planning at treatment stage ensured that every detail mirrored the game accurately, with an abundance of fun at the heart of it.

Performance

The campaign smashed the goal of reaching a younger audience achieving 45% more signups than the original target.

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