Creative Direction
Production
Post Production
Create a mobile-first gamification experience, FanZone, that allows fans to engage and unite with one another in the lead up to and throughout the Olympic Games.
The fanzone game was designed to bring armchair fans closer to the Tokyo Olympic games as well as allowing them to engage with each other across the globe, so it was fundamental that the execution captured the real world and the gaming experience as one.
FanZone comprised of four fun areas for fans to play and engage: Trivia, Magic Moments, Fantasy and Bracket Challenge which allowed us to create distinctively different aesthetics for each scene.
Meticulous planning at treatment stage ensured that every detail mirrored the game accurately, with an abundance of fun at the heart of it.
The campaign smashed the goal of reaching a younger audience achieving 45% more signups than the original target.
"The team were a dream to work with, perfectly capturing the visual aesthetic and performances we wanted to achieve and brought the project to life with a clear vision. Our campaign required over 100 assets and they delivered on time and on budget."
