Strong Roots promote a delicious vegetable forward diet to help lower individuals’ climate footprint – without sacrificing on taste. Ruffle worked with production and post-production partners to develop a script and concept that poked light-hearted fun at everyday mischiefs resulting in Karmic misfortunes and positioned the brand as an easy place to start building good Karma. The film launched at 37,000 feet on Virgin Atlantic’s in-flight entertainment platform.

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