HEALTHSPAN

MAGICALM BY VETVITS 🐶🎆

Role

Creative Development

Production

Post-Production

‍

Challenge

During fireworks season, dog disappearances rise by around 120% - more than double the usual rate. We needed to bring this serious message to life in a powerful, creative way, showcasing MagiCalm by VetVits from Healthspan.

‍

Creative approach to the brief

Ruffle’s smart use of AI in the style of an explosive Hollywood movie trailer, tells how MagiCalm helps pets to feel calmer and less anxious around bonfire night when they're at their most vulnerable.

Performance

Other work