Meridian Peanut Butter

PERMISSION to SPOON πŸ‘«πŸ₯œπŸ₯„

Role

Creative Scriptwriting

Direction

Production

Post Production

Challenge

Communicate the message that eating a spoonful of Meridian Peanut Butter and a 30 second cuddle can release the same amount of endorphins

Creative approach to the brief

We worked with Frank PR and nut butter brand Meridian on a social first campaign to grant the nation the Permission to Spoon!

Psychologist Emma Kenney, identifies that eating peanut butter with a spoon releases the same endorphins as a 30 second cuddle.

To bring the campaign to life we used this connection of spooning, to create a fun, social series featuring the lovable Josie Gibson as she guides our audience through a range of weird and wacky spooning positions, whilst spooning one of many delicious flavours of Meridian Peanut Butter out of a jar.

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Performance
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