Strategy
Creative Direction
Production
Post Production
To capitalise on the air fryer revolution and demand for healthy, plant-based snacks by launching AirBites to the masses.
Ruffle launched the dedicated air fryer range by honing in on a triumvirate of truths: convenience, wholesomeness and taste - positioning AirBites as the “hot snack that has it all.” Taking on the strategy, creative and production for the launch campaign, we pitched AirBites as a perfect post-gym snack, quick lunch when working from home or as an easy dinner for the kids.
The multi-media campaign is running across VOD, OOH, social and digital in the UK and Ireland.
“Strategically and creatively, Ruffle impressed the team, collaborating in an integrated way with our other agency partners to create standout work that continues to position Strong Roots as pioneers of the frozen, meat-free category."
