Creative Direction
Production
Post Production
To shape and craft Freshpet’s official sponsorship of Crufts TV coverage on Channel 4.
Ruffle brought to life Freshpet’s Crufts 2024 TV Sponsorship through a creative approach that neatly tied back to the international dog show and used best-in-breed talent.
Freshpet’s Crufts 2024 TV sponsorship saw daily website visitors rocket by 1400% as a result of the campaign, and moreover, saw a 150% increase in DTC Unit Sales.
“The team at Ruffle struck the perfect balance between communicating our key messaging around our food being fresh, kept in the fridge, and loved by pets - while making a playful nod to the programming.”
“Ruffle were a dream to work with, expertly handling all creative, production, post and delivery, the campaign was a huge success driving outstanding business results.”
