Strong Roots
BACK OF THE NET AT EUROS 2024 ⚽
Role
Production
Creative Direction
Edit
Motion Graphics
Challenge
To inject Strong Roots into the cultural narrative around the Euros.
Creative approach to the brief
Via a series of paid social assets, we positioned Strong Roots Oven Baked Sweet Potato Fries, Crispy Skinny Fries and Crispy Crinkle Fries as the perfect crunchy companion for every game. Whether dipped, loaded, or savoured solo, they elevate the excitement of every match, creating shared moments of connection that linger beyond the final whistle.
Performance
The Euros campaign ran across the UK and Ireland, totalling 6m impressions and just shy of 2m views. Awareness activity in the UK saw an incredibly strong VVR of 51.55%, while in Ireland awareness activity achieved an outstanding VVR of 64.33%.
