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To keep Freshpet’s official sponsorship of Crufts TV coverage on Channel 4 engaging and dynamic.
This year, we wanted our bumpers to really highlight the product and brand, showing UK consumers why Freshpet is the top dog food brand in the US. And what better place to do that than Crufts, where it’s all about celebrating the best of the best—just like Freshpet!
Freshpet's 2025 Crufts activity saw 86% increase in online sales; 2M+ people reached during the Crufts campaign – a 766% YoY increase; and over 10,000 new customers gained in target supermarkets over the Crufts period.
